David Foster

As the founder and Managing Director of Honeystone Consulting, David brings a well developed strategic perspective and extensive senior marketing management expertise to all consulting engagements.

David has extensive marketing experience in the Telecoms, IT and Home Electronics sectors and has devised and executed marketing and product strategies for manufacturers, operators, component suppliers, software developers and service providers. David is also a Macromedia University trained web designer.

Before setting up Honeystone David spent six years with Lucent Technologies' Wireless Infrastructure division, where as a Senior Marketing Manager he built and led the global management team responsible for strategic marketing, business case analysis, market research and competitive intelligence. He also chaired customer workshops on UMTS strategy as well as writing papers on mobilising the workforce and fixed mobile substitution.

Prior to joining Lucent David worked as a Senior Consultant with MZA, on assignments in both the CPE and mobile markets. In his earlier career he worked for NEC Corporation's European Business Development team, as a Research Executive at Ipsos (then Research Services) and in the marketing department of Phillips TMC.

David graduated from Middlesex Business School in Business and Finance.

Arwen O'Callaghan

Arwen has managed several key web design projects with Honeystone Consulting and has served as a contributor and consultant on many others. Before working with Honeystone, Arwen worked as a specialist market analyst within Lucent's Market Analysis and Planning Team. As well as supported customer marketing engagements she contributed to strategic decision-making through provision of market data and analysis to both the offer and business development organisations as well as key management figures.

As well as marketing expertise she has extensive experience of web design using Macromedia Dreamweaver and while at Lucent built and managed the global web based system for capturing, analysing and delivering marketing and competitive intelligence.

Prior to joining Lucent, Arwen worked for the NHS, designing and managing web based information systems to serve both health care professionals and patients.

Arwen has a Joint Honours in "Librarianship and Geography" and a Masters Degree in "The Use of IT in Information and Libraries". She is about to complete an MBA at Bath University.

Colin Campbell

Colin is a seasoned and award winning producer/director. He has worked on BBC Watchdog, Capital Woman, It shouldn’t Happen to a Soap Star, I’m A Celebrity Get Me Out of Here, Airline, Celebrity Fit Club, Ibiza Uncovered, Martini Formula 1, London Docklands Regeneration (current) and multiple corporate projects.